Experiences

in Web Design, Creative Services, Digital Media & Marketing

kanihleung.com

CORE COMPETENCIES

Project Management

Campaign Execution

Client Management

Logistics/Operations

Leading Teams

Digital Media Marketing

Multi-Channel Marketing

Website Management

Deadline Oriented

Quality Assurance

Web Development

Branding

Agency Experience

Lead Generation

User Experience (UX)

 

TECHNICAL SUMMARY

Adobe Creative Suite (Design & Web) / Basic HTML, XML, PHP, CSS / CMS Platforms (Open Source & Proprietary) / SEM (SEO, PPC & SMM) / Microsoft Office / Quickbooks

kanihleung.com

IN-HOUSE MARKETING EXPERIENCE

BUCK SCIENTIFIC | Norwalk, Connecticut

Marketing Manager | 2014–2016

Global company specializing in design and manufacturing of scientific instruments. Promoted to Marketing Manager (from Digital Media & Marketing Manager) after 3 months.

WEBSITE DEVELOPMENT & MAINTENANCE:

  • Monitor traffic and maintain functionality/appearance of company website, microsites, and online store.
  • Develop research-based campaigns and schedule, supervise, and monitor development tasks.
  • Graphical user interface testing and regular improvements to customer experience.

LEADERSHIP & STAFF MANAGEMENT:

  • Manage team of off-site developers and designers.
  • Troubleshoot and strategize tangible solutions for any coding errors or glitches.
  • Conduct industry and competitive analysis.

ORGANIZATIONAL MANAGEMENT:

  • Organize and attend weekly marketing meetings with CEO and sales team.
  • Strategize with sales team for product launches and promotions.
  • Develop, launch, and oversee PLA programs with various marketing partners to promote company website.

kanihleung.com

AGENCY EXPERIENCE

SKYGATE MEDIA | New York, New York

Director of Project Management | 2008–2014

Award-Winning Web Design & Digital Media Company; team of 20+ developers, designers and server admins with focus on web, database, mobile and brand development, website, and project management. Named “Best in Business – Technology Sector” by Forbes Magazine, 2012

WEBSITE MANAGEMENT METHODOLOGY:

  • Developed and successfully implemented concepts, algorithms, standards, and methodologies to maintain high quality product delivery and client satisfaction.
  • Oversaw QA testing and talent acquisition.
  • Learned emerging technologies and business applications to facilitate project delivery and post-sale service.

Leadership & Staff Management:

  • Recruited, trained, managed, motivated, and evaluated staff of sales professionals, marketing professionals, web development team, and out-of-state development teams.
  • Conducted regular virtual meetings with junior project managers/business managers on project status.

Client Management:

  • Maintained robust and diverse base of clients, ranging from database to international e- commerce websites.
  • Conducted extensive research for prospective clients yielding successful proposal development; traveled nationally & internationally for presentations.
  • Initiated regular communication with high-level clients to discuss project status.

kanihleung.com

ADVERTISING EXPERIENCE

THE HOUR NEWSPAPER | Norwalk, Connecticut

Advertising Account Executive | 2005–2008

Daily Newspaper Serving the Municipalities of Norwalk, Wilton, Weston, Westport and Stamford

Progression/Promotion – Quickly recognized by senior management for productivity and fast “learning curve.” Within six months of hire, promoted from Outside Account Executive to Local Account Executive. Received two territory upgrades during tenure. Evolved into focus on newspaper’s special sections with more targeted offerings and higher revenue generation. 

  • Sold advertising to clients across wide range of vertical markets in competitive Fairfield County market.
  • Exceeded cold calling requirements.
  • Developed expertise in all aspects of sales process from understanding company advertising needs to positioning.
  • Created targeted customer-specific strategies to generate cost savings; work with clients through sale and post-sale service.

kanihleung.com

EDUCATION

STATE UNIVERSITY OF NEW YORK AT PURCHASE | Purchase, New York

Bachelor of Arts, Media, Society and the Arts, 2005                        

Minors: Film Philosophy and Social Anthropology

Marketing & PR Internship: American Red Cross, Greenwich, CT, 2004–2005

 

LANGUAGES

English; Cantonese Chinese; Mandarin Chinese